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How Many Tracking Numbers Do I Need?

How Many Tracking Numbers do I Need?

To determine how many tracking numbers you need to accurately track and attribute your CTM activities (calls, texts, forms, and chats).

First, you’ll need a quick lesson on tracking sources.

Offsite Tracking Sources

  • These sources include TV, print, radio, billboards, and flyers.

For each offsite advertising channel, you can use one tracking number. For example, you can use a tracking number to a specific billboard or a tracking number to a specific ad that airs on a particular radio station.

An easy way to think about offline sources is any place with the CTM tracking code installed that is NOT on your website. This includes places like social media directories and online listings (like Yelp); these are offline sources. It becomes an onsite source when users click from a referring source, like Facebook, to your website with our tracking code running on the page. For many referring sites like social media, you’ll want to have both an offline and online tracking number and tracking source.

Example: John Doe has one radio ad and one print ad. He buys and assigns one tracking number for radio ads and one tracking number for his print ad.

Onsite Tracking Sources

  • These sources include onsite advertising channels such as Google Ads, Google Organic, Bing Organic, Facebook, Facebook Paid, AdRoll, Email Marketing, etc. These sources are where the tracking number will dynamically appear on your website when a visitor accesses it through an onsite source.

For onsite tracking, we recommend 1 tracking number for every 20 daily visitors to your website from each source. This is how we will accurately attribute and link the callers to the session.  

Example: Jane Doe averages 2,000 daily visitors to her website via Google Ads advertisements and an additional 400 visitors to her webpage through links in email campaigns. She buys and assigns 100 tracking numbers for Google Adwords ads and 20 tracking numbers for her email campaigns.

The system will evenly distribute how many visitors see the tracking numbers in your onsite sources across the day. The system remembers which tracking number each visitor saw, and it will continue to show that same number to them each time they come back to your website.