In order to track calls back to your online advertising campaigns, you will want to use CTM’s tracking code to dynamically display tracking numbers on your website.
The tracking code is a script that determines the advertising channel that led a visitor to your website and shows the tracking number that corresponds to that channel. Once the visitor calls your tracking numbers, the tracking code allows you to see the details of the visit as soon as the phone starts ringing.
This provides powerful in-the-moment information for your agents and is the data that populates your online advertising reports. The tracking code is unique to each account or account.
What does it do?
Where is it located?
What does it look like?
Where does it go on the web page?
FIRST TOUCH vs. LAST TOUCH TRACKING SOURCES